What is HOMESTEADING and what basic tasks does it solve?
In full understanding it is a marketing tool that allows you to improve the impression of a property to a potential buyer who plans to sell it .
Strictly speaking, homestaging is always a commercial story, as its main purpose is to sell or rent real estate more expensive and faster.
Here's a clear example of an apartment before and after homestaging.
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So, a homebuilder makes apartments beautiful and they sell better?
Many who have heard of homestaging believe that the secret to its success is to bring beauty and even try to do it themselves. In fact, this is only the visible part of a homestager's job. The creation of the transformation concept is always preceded by a thorough analysis of the site and the location it is in. Competitors' offers in the area of delivery or sale are studied in detail: their prices, the condition of the sites, the site description, and the advantages of the location. This information is necessary to understand how you can stand out with authenticity from others. Analyzing the site itself gives you an understanding of how to with minimal effort and maximize the sale.
Who mainly orders homestaging?
First of all, the owners - sellers of homes and people who are professionally engaged in renting out homes and apartments - landlords. Incidentally, rentiers were among the first to recognise the value of homestaging and actively apply it to their properties. This is due to the fact that the rental market is extremely competitive, entire complexes of bargain properties have been and are being built in major cities. This gives rise to the need to stand out from the rest and not compete on price.
Also, more and more real estate agents and agencies are introducing homestaging as a mandatory and necessary stage of a successful and quick transaction.
So there is still less demand for homestaging in smaller cities?
Maybe not everyone is familiar with this new tool yet. But those who are familiar with it and are implementing it are already skimming off the first cream. For example, as a result of homestaging, a client of ours in Sunny Beach is now successfully renting out her properties at 2x the price, her guests are now well-respected people, and the properties themselves are in her city's top listings on booking sites.
More examples of apartments before and after homestaging
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What are some techniques for a quick apartment makeover?
Here's what you can do if your budget is 0 or your potential buyer is about to go for a viewing:
Step 1: Remove unnecessary items. Nothing should distract the buyer from viewing the apartment. Pay attention to hallways and window and balcony access, they should be clear. If possible, get rid of unnecessary and bulky furniture.
Step 2: Remove personal belongings. This is necessary to ensure that the buyer will not feel like a guest in someone else's home. What may repel: religious, political items, collections, memorabilia, photos and the like.
Step 3: Remove small imperfections. A peeled corner of wallpaper, a non-working light bulb or a dangling socket are opportunities to start a shopping conversation.
Step 4: Clean the property thoroughly. This will create an overall favorable impression: everyone will want to live in a clean and fresh apartment, and no one will want to live in a dirty one.
Step 5: Let the light in and display the space in a favourable way. Open the curtains, make a small change in the arrangement, schedule a time to show sunny evenings.
These are the quickest and free ways to transform an apartment.
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How much more expensive can I sell my apartment after the changes?
Of course, each case is unique. For the sake of objectivity, I can give you an example with the results of an official home-staging market study conducted in 2021. According to this study, in 83.8% of cases the use of home-staging increases the value of the property. On average, in 13.8%.
That is, if you take an apartment whose market value before homestaging is estimated at 40000 euros, then after it can be valued at 45200 euros. At the same time, you have invested 1,300 euros in the home styling itself. The total net profit from the implementation of the home staging will be around 4200. It turns out that this is quite a profitable investment.
What are the costs of changes before the sale? How much do you have to spend to prepare your condo for sale?
Again, it's all individual. It mainly depends on the original condition of the property and the amount the owner is willing to invest in the property. We work with any budget (even zero) and act strictly within the budget specified by the client. The basic rule is to achieve maximum results with minimum effort.
The main goal of homestaging at this point is to sell as such at an adequate price and on the best terms for the seller.
Who mainly orders homestaging?
First of all, the owners - sellers of homes and people who are professionally engaged in renting out homes and apartments - landlords. Incidentally, rentiers were among the first to recognise the value of homestaging and actively apply it to their properties. This is due to the fact that the rental market is extremely competitive, entire complexes of bargain properties have been and are being built in major cities. This gives rise to the need to stand out from the rest and not compete on price.
Also, more and more real estate agents and agencies are introducing homestaging as a mandatory and necessary stage of a successful and quick transaction.
So there is still less demand for homestaging in smaller cities?
Maybe not everyone is familiar with this new tool yet. But those who are familiar with it and are implementing it are already skimming off the first cream. For example, as a result of homestaging, a client of ours in Sunny Beach is now successfully renting out her properties at 2x the price, her guests are now well-respected people, and the properties themselves are in her city's top listings on booking sites.
More examples of apartments before and after homestaging
What are some techniques for a quick apartment makeover?
Here's what you can do if your budget is 0 or your potential buyer is about to go for a viewing:
Step 1: Remove unnecessary items. Nothing should distract the buyer from viewing the apartment. Pay attention to hallways and window and balcony access, they should be clear. If possible, get rid of unnecessary and bulky furniture.
Step 2: Remove personal belongings. This is necessary to ensure that the buyer will not feel like a guest in someone else's home. What may repel: religious, political items, collections, memorabilia, photos and the like.
Step 3: Remove small imperfections. A peeled corner of wallpaper, a non-working light bulb or a dangling socket are opportunities to start a shopping conversation.
Step 4: Clean the property thoroughly. This will create an overall favorable impression: everyone will want to live in a clean and fresh apartment, and no one will want to live in a dirty one.
Step 5: Let the light in and display the space in a favourable way. Open the curtains, make a small change in the arrangement, schedule a time to show sunny evenings.
These are the quickest and free ways to transform an apartment.
How much more expensive can I sell my apartment after the changes?
Of course, each case is unique. For the sake of objectivity, I can give you an example with the results of an official home-staging market study conducted in 2021. According to this study, in 83.8% of cases the use of home-staging increases the value of the property. On average, in 13.8%.
That is, if you take an apartment whose market value before homestaging is estimated at 40000 euros, then after it can be valued at 45200 euros. At the same time, you have invested 1,300 euros in the home styling itself. The total net profit from the implementation of the home staging will be around 4200. It turns out that this is quite a profitable investment.
What are the costs of changes before the sale? How much do you have to spend to prepare your condo for sale?
Again, it's all individual. It mainly depends on the original condition of the property and the amount the owner is willing to invest in the property. We work with any budget (even zero) and act strictly within the budget specified by the client. The basic rule is to achieve maximum results with minimum effort.
The main goal of homestaging at this point is to sell as such at an adequate price and on the best terms for the seller.